Jimi grew up in France and first picked up snowboarding in Switzerland at the age of 12. After that he was hooked. He remembers visiting family at the snow and spending pretty much the whole day outside until nightfall. When the lifts were closing he and his brother used to build kickers with a really flat and sketchy landing.

He started doing full time winter seasons in 2013 working as a ski-tech in Courchevel, France. It was for me the best way to score a lift pass for free and enjoy cheap accommodation for the winter while staying in the ski/snowboard world.

For the 2015/2016 season he decided to go to Niseko, Japan and this is when everything changed. Being able to ride some of the lightest and deepest pow in the world, it felt like flying. He quickly realized that he wasn’t going to leave this place anytime soon. This is when he picked up photography and filming at the snow. Japan being the Mecca of accessible backcountry and bottomless turns, made it even more appealing. He spends most of his free time, if not all of it, riding and shooting with friends.

Snowboarder carving in Japan Snowboarders checking photo on camera
Snowboard in big mountains

During the off season he usually travels to Australia or New Zealand where he tries to stay as productive as possible with photography and filming. It’s just a thing he loves doing, mainly for himself. 

"Snowboarding is everything for me, it’s a way of life".

Follow Jimi's travels on Instagram @jimi_yuki_oertli