Performance matters, so does the Planet's
Sustainability is about as serious as we get. We see ethical and eco-practices as a responsibility, not a choice. We know we aren't perfect, but every step we make in the right direction not only benefits our own lives but future generations to come.
Let's explore further and tread lighter.
Our Certifications & Partnerships
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B Corp Certified
To become B Corp certified, we needed to demonstrate our ethical and sustainable practices. From the way we treat our employees and give back to the community, down to the supply chain and choice of materials. To become a certified B Corp, we needed a minimum of 80 overall points. In our rookie year we scored 107.8 points.
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100% Carbon Neutral
Over a decade ago, we became a Carbon Neutral company. Working closely with the Carbon Reduction Institute, we measure and offset emissions by investing in sustainable projects around the world. From wind energy initiatives to reforestation and hydropower plants. In 2023, we've saved 28,500 tonnes of Carbon with equivalent offsets.
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Woolmark® Certified
Aussie Merino wool is a high-tech, high-performance fibre that's the best in the world. It's 100% natural, renewable, and biodegradable.
We use ethically farmed Woolmark® certified Australian Merino wool across our range of thermals, socks, MerinoLite insulation and accessories.
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Climate United Pact
We have pledged to reach net-zero greenhouse gas emissions by 2040 as a member of the Snow Industry led, Climate United Pact. To reach this goal we follow a year-on-year plan that has achievable actions to reach our goals.
Packaging and supplies
Our Sustainable Packaging Strategy means we are committed to storing and delivering gear in completely biodegradable, compostable, reusable, or recyclable packaging.
No single-use plastics in sight, or on-site at our domestic warehouse from 2024.
These small changes have saved 1,553kg of plastic going to landfill each year.
Self-sufficient HQ
It’s the subtle details - the often unseen aspects - that our true values shine through.
Our own Torquay HQ on Victoria's Surfcoast features:
- Recycled water throughout the building
- Extensive solar panels and Tesla batteriesto capture the energy
- Recycled building materials used throughout
- There's even a communal electric bike for quick lunch break getaways
It’s our way of showing the team and community that we care a whole lot.
Our preferred fibres & materials
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Australian Merino wool
The high-tech, high-performing fibre. Merino wool is 100% natural, biodegradable and renewable. It's also thermogenic, odour-resistant, breathable and more. We use Merino wool in our thermals, t-shirts, socks and accessories. We also created MerinoLite™ insulation as an alternative to Down.
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TENCEL™
The TENCEL™ fibre is made from sustainably sourced natural raw material wood which is then turned to a pulp before spinning into a yarn. It's thermogenic, breathable and silky to touch. We spin TENCEL™ with Merino to make our lightweight Adventure170 collections.
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Seawool®
This fibre blends post-consumer oyster shells with recycled plastic bottles (PET). This is then mixed with polyester to create a soft and breathable fabric with wool- like benefits. You'll find Seawool® in our men's and women's fleece.
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Organic Cotton
Naturally cultivated cotton without the use of any synthetic agricultural chemicals such as fertilisers or pesticides or transgenic technology. Our men's and women's Organic Cotton collection includes hoodies, trackies and crew jumpers.
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PFC-Free DWR
Water-repellency without perfluorinated and polyfluorinated chemicals. This means no release of harmful chemical compounds into the environment and the food-chain when manufactured, worn, or washed.
Heat the Homeless
Your jacket may be old, but for others it can be shelter from the cold.